Web2024
Northwind
Product and marketing design for a personal-finance app.
- Client
- Northwind
- Role
- Product & web design
- Year
- 2024
- Discipline
- Web
Overview
Northwind helps people understand their spending. They needed a cohesive look across a marketing site and the core product as they prepared to raise.
The challenge
Make finance feel calm and trustworthy, and ship a design system the small team could maintain themselves.
The approach
A bold-but-friendly system anchored in royal blue, with a clear typographic hierarchy and a tidy component library. The marketing site and product share tokens so the brand never drifts.
Services
- Product UI
- Design system
- Marketing site
- Illustration
Outcome
Northwind shipped the refresh ahead of a successful seed round and onboarded faster with the new flows.