Wheels MFG Posters
A bold poster series for a bike-parts manufacturer.
- Client
- Wheels MFG
- Role
- Poster design, art direction
- Year
- 2025
- Discipline
- Editorial
Overview
Wheels MFG manufactures precision bike components. They wanted a series of posters that captured the engineering and energy of cycling — bold enough for a trade-show wall and collectible enough for a workshop.
The challenge
Translate technical bike-part manufacturing into posters that feel dynamic and desirable, not like spec sheets.
The approach
A type-led poster system with strong grids, high-contrast color, and hero product imagery — built as a flexible series that can grow with new products and campaigns.
- Poster design
- Art direction
- Typography
- Print production
“The posters became the centerpiece of our booth — people stopped to take photos.”
— Marketing Lead, Wheels MFG
A poster series used across trade shows, retail, and social — giving Wheels MFG a distinctive, ownable visual voice.