Branding2025
Artistic Stone
A catalog that lets premium stone do the talking.
- Client
- Artistic Stone
- Role
- Editorial design, art direction
- Year
- 2025
- Discipline
- Branding
Overview
Artistic Stone supplies premium slabs and countertops. They needed a catalog that showcased the natural beauty of the material as desirably as a design lookbook — easy to browse for homeowners and trade alike.
The challenge
Present a large, varied range of stone in a way that feels considered and aspirational, not like a parts list.
The approach
A clean, image-led grid that gives each slab room to breathe, with a restrained type system and generous white space so the material is always the hero.
Services
- Editorial design
- Catalog layout
- Art direction
- Print production
“Clients flip through it like a design magazine now.”
— Owner, Artistic Stone
Outcome
A 16-page catalog used across the showroom and sales — elevating how clients perceive the brand and its product.